It’s a numbers game

01.06.2010

We’ve all heard that the real secret in networking is treating it as a numbers game. Enough numbers in and we get the results we want. Would you agree with that?

Most of us would. But let me ask another question: do you believe your success is a numbers game? You see, agreeing and believing are two different things. Sort of like the tongue in your cheek versus the tongue in your shoe.

When someone tells me they believe in something, I listen to the tongue in their cheek but I watch the tongue in their shoe. If they believe, they take action. If they merely agree, there is no action. So, let me ask you another way, and answer honestly to yourself: do your actions prove you really believe success is a numbers game?

I’d like to focus on this for just a moment. What do we consistently see in people who believe their success is a numbers game? They prove it with their actions, don’t they?

If they use leads, they buy 200 to 300 a month. If they use SuccessCards, they get out hundreds a month. If they use newspaper ads, they run many ads a month. In other words, they believe it’s a numbers game and they fuel their system with enough numbers to get success.

What about you? Are you doing enough numbers to make your business successful?

It doesn’t matter whether you want to build your business online, offline or both. What matters is that you don’t fool yourself. Numbers in, numbers out.

So in the final few moments I wanted to focus on what type of numbers it really takes.

First, how many methods do you use to find prospects? Are you using just one — such as only buying leads, only running ads or only using SuccessCards — or are you using a number of ways each month? To be successful you must use at least 3, and ideally about 5, reaching out methods every month. You must use enough methods to find the people you need to talk to.

Second, how many exposures of each method do you do? If you buy leads, are you only buying 20 or 30 a month — or are you buying 200 to 300 a month? If you run ads, how many ads are you running — just one a month, or 5 or 6? If you hand out SuccessCards, are you handing out just 10 or 15 a month, or are you getting out 100 to 200 a month?

One of the biggest reasons people fail is they fool themselves. They think they are working their business hard when in reality they aren’t — and they fail. So don’t get caught fooling yourself. If you aren’t doing at least 3 to 5 reaching methods every month, with sufficient exposure of each one to be successful, don’t expect the results that doing it could bring.

So, what should you do? Treat your business like a business. Sit down right now and determine what reaching out methods you’ll use, and how much of each one you’ll do — then commit it to writing and do it. Do it each month without fail. If you do, you’ll be on your way to the top!

… Beatty Carmichael