Easy ways to use SizzleCards
02.18.2010With all the prospects SizzleCards(r) can generate, we get a lot of questions about the best places to get them out, so I want to talk about that today.
While there are a lot of places to put out cards I’d like to share those places that seem to crank out the most consistent returns, month after month.
Those places that consistently get great results are what I call high-traffic public equipment. Let me explain what I mean…
High traffic public equipment is machinery that people use out in the marketplace and lots and lots of people come by all of the time.
This would include places like fuel pumps at a convenience store. ATM machines, countertops near cash registers, newspaper machines, fast food restaurant rest rooms, and more.
When you put cards on fuel pumps, use a ziplock snack baggie to hold the cards. Tape the baggie to the pump or, if the pump has one of those billboard signs just on top of it that is usually a great place to put them as well. In fact, you may find the employees don’t take the cards off the billboards and much as they may take the cards off the fuel pumps. Put in just enough cards to last the day … depending on the volume of business the place you may put 5 or 10 cards on each pump. The best time to get the cards out are usually in the morning when the pumps are busy and at lunchtime/quitting time when the pumps are busy again.
ATM machines are a little different. The ones that work best are those where people go during the lunch hour. You’ll usually find these machines where you’ll find all the fast food places as well. The best time to get cards out on ATM machines is just before the lunch rush but AFTER the employee has serviced the machine.
Other good places are countertops and cash registers inside stores, newspaper machines in the early morning before people go to work — and use the snack baggie again to tape cards to the machines, high-traffic public restrooms in places like McDonalds or Wendy’s, and more. Another place that can work well is coke and snack machines outside large stores such as a large grocery store, a Walmart store or others. You’ll always find a steady stream of traffic passing these machines and being able to see your cards.
Last thing to think about when placing SizzleCards is the day of the week. Generally speaking, you’ll get more results earlier in the week than later in the week. Monday, Tuesday and Wednesday usually produces more prospects then Friday through Sunday. The reason seems to be that on Monday, Tuesday, Wednesday, people are going to work, hate their jobs and they’re frustrated. On Friday, they can’t wait for the weekend. So they put their frustrations behind them. In the Bible areas of the country Sunday usually produces poor results. People are taking their day of rest. However, in other areas where people don’t pay much attention to religion, such as California and others, you’ll find Sunday can produce great results.
Until next time … I’ll see you at the top!
… Beatty Carmichael
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